Before creating my music video i need to research into my target audience. I wanted to aim my music video at people around my age (21), so a perfect audience demographic would be british young people between the ages of 16 and 25 of both genders and all races and religions. I would say however that class-wise, my product would be aimed at social groups C2 and below.
This means that we need to create a music video which deals with common issues with the youth for instance addiction, love, growing up and other social issues, i could use young actors to help with this. I will need to make sure my representation of gender in my video is balanced and accurate so that it appeals to both males and females, also by leaving out obvious references to religion i can also make the video appeal to all religions. Defining my target audience psychographically would mean i was aiming my product at aspirational youths, young people wanting to make something of themselves, but who feel trapped within the boundaries of everyday life and preassures.